![]() Threads seems set to be the first realistic alternative Just as example, here’s how my own Twitter feed looks right now:įor many, Twitter is already a dead platform for others, it’s taking its last gasp of breath before the life-support machine runs out of power. Brands are stuck unable to tweet, because the old version of TweetDeck stopped working, and the new version doesn’t support the Teams feature which allows a single PR or marketing agency to tweet on behalf of different brands. Many people found they were getting rate-limited every time they refreshed their timeline, either automatically or manually. Instead of merely implementing policies which make Twitter a more annoying and less pleasant place to be, what Musk has done this time is put the platform somewhere on the scale of “Almost totally unusable” to “Completely broken.” The death of Twitter is already real for manyīut this is different. We need to post in the place people read, and we need to read in the place people post, and so far that’s been Twitter. Sure, there are alternatives, among them:īut none of them have achieved the critical mass needed to be a realistic alternative to Twitter. So far, Musk has done plenty of things to drive brands away from advertising on Twitter, and plenty of things to annoy Twitter users, but each time most of us have eventually shrugged and asked ourselves: Where else are we going to go? Twitter is popular because Twitter is popular Second, he limited the number of tweets you can read – or, more accurately, scroll past.Īmusingly, the most likely explanation is that the bot in question was … Twitter. That, of course, broke embedded tweets and many other things. Rather than take action to block the bots specifically, Musk decided to limit everyone’s access to Twitter.įirst, he made it impossible to read Twitter without being logged in. Twitter’s owner-but-not-CEO-honest claimed too many bots were scraping Twitter content, and said this was putting an unacceptable load on the servers. Of all the times Musk has shot Twitter in the foot, rate limits is probably the most … um … Muskesque of them. ![]() ![]() Musk may have made dumb decision after dumb decision, but each time either did a rapid U-turn shortly afterwards, or the sheer momentum of Twitter as the default social media app has carried it through.īut this time, Musk has not only achieved Michael Scott levels of ineptitude, but Meta has brought forward the launch of its Twitter rival Threads in order to take advantage of the chaos … Twitter rate limits – the final straw? ![]() Reports of the death of Twitter have so far been somewhat exaggerated. ![]()
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